The New Kid on the Block – Color

Everybody is talking about Color, the new app allowing a group of people in close proximity to upload and see pictures that were uploaded by other people using Color from the same location. At first, this service seems a little weird, “why would I want to take a picture and send it to blank space hoping/fearing someone in close proximity would see me?”. An everyday use of the app seems a little mute, but when it comes to events, such as concerts, parties, music festivals, national holidays parades, etc, this could become a very unique tool to achieve multi angled view of a single event. I am curious to see how the Color use is going to develop, taking into account it has+ 41 million invested in it.