Summary: Leveraging Social Media for Nonprofit webinar #sm4np
Today I listened to “Leveraging Social Media for Nonprofit webinar” with @ritusharma1 and @lauracoltrin. The webinar was about using social media tools to maximize marketing and attendance to a fundraising event.
To start the conversation, Ritu and Laura defined ROI for non profit –
ROI = increasing donations + raising awareness + maximizing tickets sales to fundraising event
Laura stressed that usually in fundraising events, majority of tickets are bought in the last week leading to event. The purpose of this webinar is to provide a plan that will make sure people buy ticket before, as well as bring into fold new people that are connected to the community and not just existing constituents.
1) set up a goal – set an attendance goal and plan based on that.
2) marketing calendar – acording to @ritusharma1 this is a game changer to push marketing activity. all activities on the different social channels are divided and hosted on the calendar, a live document. start it as excel spreadsheet listing everything we need to do, then divide by week and see what needs to happen each week. Think about what are the strategic times to email/tweet/facebook your audience (9-11am , Tue-Thurs are best usually). Cover all social and interactive channels your audience uses. Ritu emphasises the importance of the calendar being a live calendar, with reminders and shares.
3) Create an event page – with social sharing, donation option in lieu of attendance, and tracking links.
4) Event share on Facebook – Facebook shares are more likely to share post purchase, so make sure registration is socially connected for easy registration and easy share.
1) Facebook: Post often, during times when your audience is active. As a minimum, 2-3 times a week. Average is once a day, and best is twice a day. Use a lot of pictures. I cannot begin to emphasise how important using images is, especially in social media. Read tips on how to do that, here: 10 Must-Know Tips to Leverage Pinterest for Your Business http://fw.to/uB7g4xY.
2) Twitter: Before the event, tweet at least 6-7 times a day, use a dedicated hashtag.
During the event tweet to create and maintain excitement.
Use platform such as storify https://storify.com/ to summarize the event. Capture all content that was created.
Post event, make sure to continue the conversation, Ask question, send a survey, use the momentum and post pictures, and of course review and analyze channels used to know which channels were most effective