Go on, don’t be afraid, show some personality!
In social media world today it is so easy to get used to using social channels as a Megaphone, and just broadcast messages to the world. The ease of update and the wide reach may deceive with the usefulness of this method as it might seem at times that our great shouting reaches many people, and impacts them. However, this is one of social media’s great illnesses, illusion of reach. This brings 2 major issues: one is lack of real engagement, and second is the monotone, boring, formal voice.
I have been looking at my own posts, tweets and blog posts, and noticed the ones written with most formality, aligning words and tons to the industry, were least engaging. Our Facebook and Twitter walls are full of boring blurb, don’t be a sheep.
What separates successful brands from failed ones, in today’s social world, is the ability to connect to the personality of the brand, be it b2b or b2c – we’re all people at the end of the day. we buy and conduct business with whom we trust and like. It was so great to see Social Media channels in early days, when brand and “social media managers” showed actual personality. people interacting with people. now that was engaging! A clothing line was no longer just another manufacturer, but your chance to speak with a real stylist! And here we are today, back to the old boring formal words. I am definitely not encouraging misbehavior, lack of courtesy, abusive social behavior – I am saying don’t be afraid to show your brand’s people, the ones who make it so successful. They will make your potential customers make a lifetime commitment.
It just so happens that I had a chance to read a great article this morning from RebelMouse, about how imperative it is for brands to speak in a personal, serendipitous voice, rather than be too formal, strict and serious. I warmly recommend reading it for some great examples of what does it mean to show some personality in for your brand.