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About Me

bb2Born and raised in Israel, lived for 5 years in the UK and am now based in New Jersey. I provide Personal Branding, Communities Development and Social Media Marketing services to Mid-Large size companies, Start Ups and Non-Profit Organizations. You can read more about it here.

In the past 15 years I have worked with different types of online communities: for Start-Ups, Non-Profit as well as large and mid-sized Corporations and Groups. I have had the pleasure of working with online communities way back in 2000 when ‘Social Media’ was not yet an industry term, as well as on a cross-platform 2009 – 2019 web 2.0 strategy for the UK Lottery, the most successful lottery in the world (NMA, 2006). Was Senior Product Manager for Martindale-Hubbell Connected, and Lawyers.com the online networking and community sites for Legal Professionals, learning and exploring ways Social Media is used by the legal industry.

I hold an MSc in New Media, Information and Society (research track) from London School of Economics and BSc in Political Science and Management from the Open University in Israel.

Social Media is changing the way we behave, consume, live and I am keen to document and be part of the change. I want to hear from you how you are experiencing the change. what it means to you.

In my spare time I run Appy Holidays, a small project with the goal of creating educational applications for Jewish-American parents to help their kids learn about Jewish tradition.

In whatever I have left from spare time, I blog about music, art and food on TheSleeplessLife . I enjoy writing and have been sporadically reviewing music and art events for Israel’s largest news sites  (those of you who read Hebrew can find links to them in the top navigation under ‘Reviews’).